EDA Formats

Electronic Direct Advertising

Adstar has a broad portfolio when it comes to Electronic Direct Advertising. In recent years, consumer marketing and behaviour has shifted from television, print media and others to digital marketing. We embrace this future format and have worked with it for many years.


Below we list the forms of electronic direct advertising we offer. If you can’t find what you are looking for, please contact us. We like new challenges and have a wide network of partners to work with.

elektronisk direktreklam

Email marketing

Through our large email database, you have the opportunity to select your desired target audience. We choose the segments from our large database so that you reach the right customer. There are two models to work with when it comes to email marketing:

  • Use our databas - Pay per new contact
  • Gather your own customer profiles through competitions – Dedicated to your company, with OPT-IN

Once you decide which model you want to use, it's important to create a media format that attracts the audience and end up in prospects. Our skilled production department can develop a format that works for you.

epostmarknadsföring

Segmentation

There are several segmentation options. The sky is the limit! Here we list the most common segmentation options. If you can’t find what you need below, please contact us and we can help.

Delivery:

Our delivery time depends on how busy our database is. We always plan campaigns at least one week in advance and delivery depends on how much space is left in each database.

Delivery time for a mailing-list is usually three business days.

Choose from:

  • Housing type
  • Age
  • Geographic location
  • Gender
  • Purchase patterns
  • Number of residents in household
  • Number of phone subscriptions in household

Retargeting

If a customer has shown interest in your brand or company, without resulting in a sale, we have great opportunities to help with retargeting.

Retargeting means we target that customer again with an offer on relevant media, such as major news sites, social media (Facebook, Instagram, LinkedIn, Twitter, and other apps). We’ll buy the ad space on major brand sites to:

  • Increase brand awareness
  • Increase sales
  • Increase the engagement in your brand on social networks

Delivery:

In order to create a retargeting campaign, some simple technical implementations are required on your website or landing page. We will find the media and ad space that best suits your brand. You’ll set a max limit on the number of impressions per individual customer.

A retargeting campaign is delivered with a week.

sociala nätverk